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Blue Diamond Growers Partners with Big Ten as Athletic Conference’s Official Snack; Maya Erwin Comments

Blue Diamond Growers Partners with Big Ten as Athletic Conference’s Official Snack; Maya Erwin Comments


SACRAMENTO, CA
Wednesday, March 13th, 2024

In the hometown of Deli Market News rests the headquarters of Blue Diamond Growers, an impressive facility I’ve driven by several times. Many minds are hard at work behind its walls, especially as news of the cooperative’s latest partnership hits the wire. Blue Diamond is teaming up with the Big Ten collegiate athletic conference, becoming the “Official Snack of the Big Ten Conference.”

Maya Erwin, Vice President of Marketing and Innovation, Blue Diamond“Watching sports is the ultimate snacking occasion,” says Maya Erwin, Blue Diamond Growers’ Vice President, Marketing and Innovation. “But Big Ten sports are more than just a game—collegiate athletic programs inspire both the players and fans. We are proud to be partners with the Big Ten as their official snack to help fuel fans with the energy and excitement needed on game day.”

As the company noted in a release, sporting events have a strong tie to game day snacks and celebrations. Blue Diamond strives to inspire better-for-you snacking by crunching hunger and cravings through its portfolio of innovative and unique flavors.

Blue Diamond recently partnered with the Big Ten collegiate athletic conference to become the “Official Snack of the Big Ten Conference”

These include flavored almonds in Honey Roasted, Wasabi & Soy Sauce, and Salt ‘n Vinegar flavors. A serving of Blue Diamond almonds packs six grams of protein, is an excellent source of antioxidant Vitamin E, as well as a good source of magnesium to satisfy athletes and spectators alike.

As part of the partnership, Blue Diamond will be present at prominent Big Ten basketball and football events over the next year through on-site sampling for fans, in-stadium signage, and digital and social media opportunities.

Here’s to more partnerships like this!

Blue Diamond Growers
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