Count on Blue Moose to constantly be innovating. It’s a no-brainer at this point that the specialty company is revolutionizing snacking, but its latest partnership stunned even me. Tapping none other than Beyond Meat itself, Blue Moose is rolling out an innovative new line of cheese dips with plant-based proteins.
To learn about this first-ever partnership and product debut, I turned to Conrad Skelton, Chief Executive Officer, to learn more.
“Everything manifested in our own admiration of Beyond Meat and what they’ve been doing in the industry,” Conrad began. “Bringing high-quality products made with high-level ingredients is a key component of Blue Moose, and Beyond Meat strives for that same quality. We also wanted to do something that was really unique, as the frozen and meat categories have been doing a massive amount of work surrounding plant-based products. So, we wanted to dip our toes in the water with our own cheese dips.”
These cheese dips, which come in Queso Blanco “Non” Carne, Meatless Mexicali, “No Bull” Ranch Parmesan, “Beefy” Black Bean and Cheddar, and “Meaty” Red Pepper Asiago, capitalize on the plant-based trend but also attracts those flexitarian shoppers looking to differentiate their diets.
All cheese dips feature Beyond Meat’s Beyond Beef Crumbles, which are made from simple, plant-based ingredients without GMOs, soy, gluten, or artificially produced ingredients.
“Plant-based is smoking hot,” Conrad shared, which is a sentiment both he and I fiercely agree on. “These cheese dips taste great and connect with multiple consumers, and we’re the first company to utilize plant-based protein in a real cheese dip. We’re also attracting those shoppers to the dips category who are fiercely loyal to Beyond Meat.”
And this shopper is a formidable one that retailers will not want to miss the opportunity to cater to. Over 90 percent of Beyond Burger purchasers consume meat, meaning that the plant-based enthusiasm extends far beyond just vegans and vegetarians.
“In recent years, Blue Moose has pivoted into more of a cheese company, and this partnership really reflects that,” Conrad noted. “This product is exceptional. It’s made in collaboration with an under $5 retail price point and it’s got national appeal to boot. It was our way of catching lightning in a bottle.”
There is simply no way you’re going to want to miss out on this chance, buyers. Stick with Deli Market News for the latest industry-shaking partnerships and products.