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Bolthouse Farms® Debuts Reformulated Dressings; Amy Shoemaker Discusses

Bolthouse Farms® Debuts Reformulated Dressings; Amy Shoemaker Discusses

Thursday, April 7th, 2022

What happens when you take an already successful lineup and make it even better? Enticing new offerings and a substantial boost in basket share. Bringing a better-for-you twist to its popular dressing flavors, Bolthouse Farms® has rolled out new, reformulated versions of its Ranch, Blue Cheese, and Caesar dressings.

Amy Shoemaker, Marketing Director, Bolthouse Farms“Bolthouse Farms believes in the power of delicious, healthier eating,” said Amy Shoemaker, Marketing Director. “Our newly reformulated, creamy dressings include more buttermilk, ranch flavor, and blue cheese crumbles, as well as thicker pourability. With cleaner ingredients and a yogurt base for fewer calories, the reformulated dressings allow our consumers to lead a healthier lifestyle without sacrificing the joy of yummy meals.”

Bolthouse Farms Chunky Blue Cheese and Classic Ranch dressings are currently offered in 22 oz sizes, and all three reformulated flavors are available in 12 oz sizes.

Offering revamped versions of its Ranch, Blue Cheese, and Caesar dressings, the lineup promises shoppers richer, creamier, more flavorful options with just 50 calories or less per serving

With the release of this newly reformulated line, Bolthouse is encouraging consumers to explore their culinary abilities with versatile options that can dress up their plates, a press release explained. As the company took to the drawing board to create these options, these key ideas were top of mind and incorporated into each of the flavors:

  • Taste is #1
  • Marginally higher calories are okay in favor of nutritious indulgence
  • Healthier alternatives are top of mind
  • Transparency and clean ingredients are a must

To discover more about this alluring, better-for-you product line, click here.

And for all of the latest product launches, keep clicking on Deli Market News.

Bolthouse Farms®