Those who love the State Fair of Texas®—and all its wacky food offerings—will be excited to try Borden Dairy’s new limited-edition milk flavors: Banana Taffy, Blueberry Cobbler, and Cotton Candy. From October 14-20, 2019, those who attend the State Fair of Texas will be able to sample these flavors, which will also be available to purchase in 16 oz bottles at Kroger stores in Dallas and Houston, as well as select retailers in Louisiana, Mississippi, and Alabama. The milk will be sold on promotion for $1 at Dallas-area Kroger stores.
“We are excited to return to the Fair and give our neighbors a glimpse into the Borden innovation lab to sample some unique new milk flavors,” said Chief Marketing Officer Joe DePetrillo. “The company is focusing on innovation driven by consumer insights, and these flavors were actually selected through a voting process among Borden’s social media fans this summer.”
According to a press release, Borden has a rich history at the State Fair of Texas, where Elsie the Cow was a leading attraction for decades. This year, fairgoers will have the opportunity to mingle with Elsie, sample and vote for their favorite Fair-inspired milk flavors, enter to win contests, and more. Borden will also be partnering with Dairy MAX’s Dairy Discovery Zone to promote local dairy farm families and educate visitors on dairy farming.
Keep reading Deli Market News for the latest in what’s happening in the dairy sector.