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Brave Good Kind Announces Distribution of its Tender Chicken Bars at Sprouts Farmers Market; Prabal Chaudhri Comments

Brave Good Kind Announces Distribution of its Tender Chicken Bars at Sprouts Farmers Market; Prabal Chaudhri Comments


BOSTON, MA
Thursday, March 3rd, 2022

A new brand made its way onto the meat scene last year in the form of Brave Good Kind (BGK). Founded by Boston-based startup K2 Ventures, the purveyor recently revealed that its Tender Chicken Bars will now be distributed at over 350 Sprouts Farmers Markets across the country.

Prabal Chaudhri, President and Founder, K2 Ventures“We are thrilled to announce our national partnership with Sprouts Farmers Market (SFM). We share a common goal to serve health-conscious consumers with better-for-you products that are good for them and good for the world. We are excited to bring our flavorful, all-natural BGK Tender Chicken Bars to consumers across the country and offer America a better snack experience,” said Prabal Chaudhri, President and Founder of K2 Ventures. “Not only do our Tender Chicken Bars provide consumers with a better snack choice to power them through the day, they are also the perfect sustenance snack that provides portion control. With 65 percent less fat than standard potato chips and 30–40 percent less sugar than standard granola bars, these are ideal on-the-go snacks where every bite is filled with positivity.”

Brave Good Kind was first launched in the spring of 2021 with a mission to reimagine healthy, convenient snacking, a press release noted. Featuring a variety of flavors including Original, Teriyaki, and Hot Honey, the BGK Tender Chicken Bars are made with real, nourishing ingredients, such as antibiotic-free chicken and spices, and are specially designed for women and children.

The purveyor recently revealed that its Tender Chicken Bars will now be distributed at over 350 Sprouts Farmers Markets across the country

The Tender Chicken Bars are also a good source of protein, gluten-free, and contain no MSG or added nitrates. Tender and easy to eat, the bars offer an elevated snacking experience and are perfect for on-the-go needs.

Each Tender Chicken Bar contains 8 g of protein, 4–5 g of carbs, and less than 6 g of sugar. They will retail for $2.99, and as part of a Sprouts promotion, consumers can purchase 2 for $4. In addition to being available at Sprouts, the Tender Chicken Bars and Bites are also on Amazon and the Brave Good Kind website.

With the expanded distribution of these snacks, BGK is tapping into the steadily growing meat snacks sector which, according to recent IRI data, hit over $3.5 billion in sales and is projected to reach $4.9 billion this year.

What will be next for BGK as it continues to widen its footprint? Keep reading Deli Market News for the latest.

Brave Good Kind
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