Budweiser Beer announced a new partnership with Coleman Natural Meats, because who doesn’t love the combination of beer and meat? From beer-infused brats to pulled pork to St. Louis ribs with Budweiser Brew Master’s Premium Barbecue Sauce, the five new items offer a combined flavor profile sure to delight foodies and beer-lovers alike.
“Budweiser is an iconic brand that is recognized throughout the U.S. with impressive advertising and marketing. The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case,” said Bart Vittori, General Manager of Coleman Natural Meats. “The processed meat department has been hungry for new innovations and new customers—the Budweiser and Coleman licensing agreement will drive sales in a flat category within this section of the store.”
According to a press release, the Coleman Budweiser products are made with slow-roasted, all-natural Coleman pork, which contains no antibiotics ever and no added hormones. The 100% crate-free pork raised by Coleman farmers are fed an all-vegetarian diet with no animal by-products.
The five new products include barbecue and grilling items: St. Louis Style Pork Spareribs in full and half racks, Pulled Pork, Jalapeño Cheddar Brats, and Beer Brats. The St. Louis Style Pork Spareribs and Pulled Pork are drenched in Budweiser sauce, and the Jalapeño Cheddar Brat and Beer Brats are made with Budweiser American lager.
“Coleman and Budweiser are combining their dedication to the U.S. family farmers and animal welfare with these new products,” continued Vittori. “Coleman’s Budweiser products are 100% crate free, which is important as we expand this premium category to consumers across Main Street U.S.A.”
Mel Coleman, Jr., founding family rancher, added, “Introducing classic Coleman Natural Budweiser products to a new younger audience will bring generations of consumers from the beer aisle to the prepared meat case. Our great-tasting product and recipes will continue to bring them back time and time again."
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