When it comes to today’s retail sector, shoppers are seeking a positive shopping experience and benefits that extend beyond the walls of brick-and-mortar stores. As more retailers forge partnerships with food chains to offer exclusive deals to their customers, Walmart is tapping into this unique strategy. The company has announced a partnership with Burger King, which will now provide discounted meal benefits to Walmart+ members.
“The inclusion of a Burger King benefit in our Walmart+ membership portfolio is exciting,” said Venessa Yates, Senior Vice President and General Manager of Walmart+. “We consistently strive to offer benefits that focus on our members, aligning with our commitment to deliver undeniable value and convenience. We're confident our members will welcome the additional savings, and we're thrilled to collaborate with a trusted brand like Burger King to offer this benefit.”
Walmart’s members can now snag discounts at the foodservice chain, including 25 percent off any digital order every day. Beginning next month, shoppers can also receive a free Whopper burger every three months with any purchase at Burger King, a press release noted.
“Burger King has long been known for offering Guests high quality products for a great value—an approach that’s shared by our friends at Walmart, making this partnership a natural fit,” said Pat O’Toole, Chief Marketing Officer, Burger King North America. “We’re thrilled to join the Walmart+ program as its first ever dining partner and look forward to providing members of Walmart+ even more savings on their flame-grilled favorites at Burger King.”
The convenient, saving-based Walmart Plus subscription service offers shoppers digital and in-store benefits such as free shipping with no minimum order and Paramount+ streaming services for $12.95 monthly, or $98 a year.
The unique alliance with Burger King comes as retailers and fast-food chains establish new partnerships in a move to increase their value for price-conscious customers. Get a full breakdown of the plan here.
With this new strategy fueling brand loyalty and the success of its subscription service, DMN will continue to report on the latest developments from the big-box chain.
