Butterball Releases Togetherness Report, Reveals Consumer Behavior Around Shared Meals; Kyle Lock Details

Butterball recently released a report outlining consumer shopping behaviors. The Butterball Togetherness Report: Capitalizing on Consumer Appetite for Shared Meals details how shopping behavior is impacted when preparing for shared meals beyond the holidays and how retailers can capitalize on them.

“For 70 years, Butterball has helped new and seasoned hosts prepare the perfect Thanksgiving centerpiece to foster togetherness through food, however there are numerous opportunities and a strong desire for people to gather over shared meals throughout the year,” says Kyle Lock, Vice President of Retail and International Marketing.

According to a press release, the report sheds light on key trends shaping modern dining experiences that can help retailers curate their shopping experience to consumer preferences.

Here are some key takeaways for retailers:

• Help consumers shop for more frequent shared meals and make them more satisfying
• Reduce time and energy spent planning meals through store organization, recipe bundles, and friendly customer service
• Provide inspiration, instill confidence, and create a fun shopping experience to attract younger consumers

“We examined the changing dynamics in human connection, and by sharing these insights, Butterball hopes to shed light on opportunities for grocery retailers to create a tailored shopping experience for consumers,” adds Lock. “Butterball believes in the power of food to bring people together and anticipates this trend will continue to grow, bringing additional moments of impact for grocery retailers.”

Deli Market News will continue to look out for information that supports the retail and meat sectors, so stay tuned!