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Califia Farms® Debuts 'Protein Oat'

Califia Farms® Debuts 'Protein Oat'


LOS ANGELES, CA
Monday, May 18th, 2020

Califia Farms® has recently launched a nutrient-rich line nationwide. Protein Oat, an enhanced line of nutritious, great-tasting plant milks, is made from pea, oat, and sunflower proteins that deliver a complementary blend of nine essential amino acids.

Greg Steltenpohl, Founder and Chief Executive Officer, Califia Farms®“We’re excited to introduce a versatile, delicious oat milk that outperforms traditional dairy milk across major nutritional markers,” said Greg Steltenpohl, Founder and CEO of the leading, independently-owned, plant-based food and beverage company. “Protein Oat is a true game changer for our industry and marks one of the first times we’ve seen a plant milk formulated with this level of nutrient-rich ingredients. Targeted especially for families with children, this now allows us to meet the demands of a previously untapped consumer segment—one whose primary barrier has been a concern for nutrition, specifically protein.”

Protein Oat joins Califia’s rapidly expanding portfolio of plant-based products, including its existing oat platform, which comprises of:

  • 48 oz Oatmilk
  • Oat Barista Blend
  • Nitro Draft Oatmilk Latte
  • Black & White Cold Brew
  • Oat Creamers

Protein Oat, an enhanced line of nutritious, great-tasting plant milks, is made from pea, oat, and sunflower proteins that deliver a complementary blend of nine essential amino acids

According to the press release, the launch comes at a time when consumers are looking to add protein to their plates. Protein Oat delivers on Califia's something different, something better promise. It is available in two flavors, Vanilla and Original, with a suggested retail price of $5.99. This low-sugar, gluten-free line also captures the rising tide of consumers eager to explore the oat milk phenomenon.

Nagendra Rangavajla, Ph.D., FACN, Vice President of Research and Development, Califia Farms®“We created a healthier alternative for cow's milk by leveraging diverse, plant-based ingredients such as peas, oats, sunflowers, and flax oil to design our great-tasting Protein Oat product,” said Nagendra Rangavajla, Ph.D., FACN, Vice President of Research and Development at Califia. “It delivers quality protein; healthier fats with significantly higher omega-3, -6 and -9 compared to dairy milk; as well as nutrients such as vitamin D, calcium, and potassium that are deficient in our diets.”

The product is available now at Whole Foods Market and Sprouts Farmers Market nationwide. For more information, click here for the full press release.

As more plant-based products continue to find their niche in the market, stay tuned to Deli Market News as we cover the latest.

Califia Farms®
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