Califia Farms is encouraging more consumers to try out a dairy-free lifestyle with a strategy boasting literally everyone’s favorite phrase: free stuff! In honor of its new Oatmilk, Califia Farms is launching a national digital promotion and giving New York City-, Los Angeles-, and San Francisco-based consumers free oat-based coffee drinks at select cafes on May 16, 2019—aka National Oat Milk day.
"At Califia, we have products for everyone at every stage of their wellness journey that are better for people, better for the environment, and definitely better on taste. We've now created a line based specifically around Oat to give people more options and meet the skyrocketing demand for dairy-free alternatives," said Greg Steltenpohl, Founder and CEO of Califia Farms. "By celebrating the first-ever Oat Milk Day, we hope to inspire more people to go plant-based, realize its benefits and that dairy free can truly taste delicious."
According to a press release, Oatmilk sales have been up 168 percent over the past year, with coffee shop-specific sales growing 425 percent since June 2017. Califia’s own unsweetened Oat Barista Blend, which is made with North American whole-rolled, gluten-free oats, is creamy, rich, and delicious and perfect for the big National Oat Milk Day celebrations as it steams without splitting and creates Insta-worthy latte art.
On the East Coast, Califia's exclusive café partner is Gregory's Coffee. For a full list of participating coffee shops in Los Angeles and San Francisco visit The Bounty at CalifiaFarms.com or follow @CalifiaFarms on Instagram.
Califia is also offering 25 percent off and free shipping on its Oatmilk, using promo code BETTEROATMILKFORALL.
For more exciting news happening in the deli, dairy, bakery, and specialty foods space, keep reading Deli Market News.