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Califia Farms® Expands Distribution Of New Plant Butters

Califia Farms® Expands Distribution Of New Plant Butters


LOS ANGELES, CA
Thursday, October 22nd, 2020

The plant-based sector is expanding, and Califia Farms® is at the forefront of the movement. Califia, a leading, independently owned, plant-based food and beverage company, recently announced the national distribution for its new Plant Butters.

Suzanne Ginestro, Chief Marketing Officer, Califia Farms“With people of all generations—especially Gen Z—eating more plant-based foods, now is the perfect time to introduce more delicious, plant-based options that fit seamlessly into their lifestyle. Our Plant Butters spread, melt, and bake just like dairy butter, but have a clean label and high-quality ingredients,” said Suzanne Ginestro, Chief Marketing Officer. “We will continue to innovate and introduce products that are better for people and the planet.”

According to the press release, the plant-based alternative to dairy butter is the first product outside the company’s beverage portfolio of plant-based milk, creamers, drinkable yogurts, and cold brew coffee. Califia’s Plant Butters address consumer demand for plant-based alternatives to traditional dairy butter.

Califia, a leading, independently owned, plant-based food and beverage company, recently announced the national distribution for its new Plant Butters

Available in Sea Salt with Avocado Oil and Sea Salt with Olive Oil, the spreads have incredible flavor and texture and have:

  • A whole food base: made with cashews, which provide healthy fats, and tiger nuts, a small root vegetable from Africa that are high in antioxidants and prebiotic fiber
  • Heart-healthy oils: high-quality avocado and olive oils at concentrations exceeding those in leading plant spreads
  • Cultures and nutritional yeast: churned longer for a rich, authentically buttery flavor
  • No canola or palm oil, trans fats, soy, lactose, or GMOs

Plant Butters is now available nationally at Whole Foods Market, Kroger, Stop & Shop, Target, and other natural and major retailers with an MSRP of $4.99 for an 8-oz tub.

Califia Farms is committed to expanding its range of products to satisfy the growing consumer interest in plant-based products. The plant-based butter category is now worth $198 million and sales have grown eight percent in the past year and 15 percent over the past two years, as noted in the press release.

For more plant-based news, keep checking back to Deli Market News as we bring you the latest.

Califia Farms®
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