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California Milk Advisory Board Brings Back Retail Campaign  Snack Happy This Summer ; Katelyn Harmon Details

California Milk Advisory Board Brings Back Retail Campaign "Snack Happy This Summer"; Katelyn Harmon Details


TRACY, CA
Monday, June 5th, 2023

Summer campaigns are here to stay for the next few months, and dairy producers are getting in on the action. One retail campaign in particular is taking grocery stores by storm, as the California Milk Advisory Board (CMAB) has announced the return of its retail campaign focused on summer snacking with real California dairy products.

Katelyn Harmon, Director of Business Development – U.S. Retail, California Milk Advisory Board“Consumer trends over the past few years have pushed snacking consumption to a whole new level. California dairy products add an element of variation to snacking options, whether consumers are looking for nutritious or indulgent selections, or somewhere in between,” said Katelyn Harmon, Director of Business Development – U.S. Retail.

The Snack Happy This Summer campaign elevates awareness of California dairy products through integrated digital media and in-store elements. Targeted digital ads and social media posts, email communication, and rebate offers through Instacart, and recipes featured on Chicory will all be part of the campaign, while in-store components will include Shelftalk and Floortalk signage. An advertising and public relations surround sound campaign will include influencer partnerships with posts on Instagram and TikTok platforms, as well as earned media outreach to spotlight trends in dairy snacks, a release noted.

California Milk Advisory Board has brought back its retail campaign "Snack Happy This Summer," focused on summer snacking with real California dairy products

Recipes featured in the campaign range from global flavors to frozen treats, all elevated with real California dairy. These tasty bites focus on current culinary trends including Mini Unicorn Smoothies, Bang Bang Style Chili Paneer Bites, Tropical Paletas, Taquitos Ahogados, and more. The campaign will run from mid-June to mid-July and includes Stater Bros. Markets, Smart & Final, Gelson’s, Mollie Stone’s Markets, Nugget Markets, Bristol Farms, Save Mart, Lucky, and Food Maxx. A total of 681 California stores will participate.

Summer snacking is on everyone’s minds, so how will you position dairy to make sure it stays there?

California Milk Advisory Board
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