In order to be more appealing to shoppers—and to be a greater partners to retailers—cheese companies have taken an innovative approach to snagging new buyers of their brand. Castello® Cheese recently partnered with Board & Brush Creative Studios to host cheeseboard workshops this September, prompting more consumers to try Castello Cheese varieties.
“We are so excited to bring the deliciousness of cheeses and pairings to participating Board & Brush studios across the country this September,” said Leah Sbriscia, Castello's Brand Manager. “From the smooth, creamy texture and rich, buttery flavor of our Havarti Cheese to the sharp, savory profile of our Danablu Traditional Danish Blue Cheese, attendees will learn through a demonstration how they can put together the perfect cheeseboard for snacking and entertaining.”
To entice these new loyal shoppers, Castello Cheese is giving away the ultimate prize to one lucky fan through its “Cheeseboard and Brush” Sweepstakes, a press release noted.
Between August 3 and October 1, 2021, someone has the chance to win $4,000, a year’s supply of Castello Cheese, and a private Board & Brush workshop for themselves and up to five guests.
“This partnership is the perfect pairing—from the board to the cheese. Not only will attendees get to learn about the art of arranging cheese pairings through a demonstration, but they’ll also create their own wooden cheeseboard tray in the workshop so that they can continue to make beautiful and delicious displays at home,” added Amy Sackrison, Director of Marketing and Design at Board & Brush Creative Studios.
A perfect pairing sounds about right, especially since brands are thinking outside the box to bring more shoppers into the brand loyalty fold.