You’ve heard of Netflix and chill. Now, get ready for CAULIPOWER & CHILL—the latest brand campaign from better-for-you frozen food company CAULIPOWER®. The cauliflower crust pizza provider’s latest marketing effort touts the innovation that awaits consumers with its lineup of products via an Instagram Live content series.
"CAULIPOWER makes America's favorite comfort foods healthier and tastier, which is definitely a win-win as we're all forced to spend more time on the sofa," said Gail Becker, Founder and CEO. "This is our way of giving people a little something to smile about during these tough times…and, as a frozen food company, what better title could we give it than 'CAULIPOWER & CHILL'?"
Premiering last week on Friday, May 1, and continuing each Friday until May 15, CAULIPOWER is inspiring consumers to unlock the convenience of the company’s frozen pizza line just in time for National Pizza Party Day (May 15). Each of CAULIPOWER’s products can be customized in order to make classic meals as healthy and tasty as can be.
According to a press release, each episode will feature a celebrity host, who will be making their favorite pizza recipes and engaging with viewers on Instagram Live. Last week, the series kicked off with Andi Dorfman, who shared a coupon for a free CAULIPOWER pizza with viewers. In addition, both CAULIPOWER and Dorfman made donations to Food Bank for New York City. In the coming weeks, each celeb-host will choose additional COVID-related charities to support.
"With schools and businesses closed at this time, so many are struggling to make ends meet and put food on the table. Donating to your local food bank is an important way to make an impact to those most vulnerable in your community, especially during this uncertain time,” stated Dorfman. “Every $1 raised can provide five meals for New Yorkers in need."
Becker added, "This is just one of a range of initiatives we've initiated to help people in simple, practical ways with the hardships they are facing.”
To find out more about all that CAULIPOWER is doing to help those in need during this unprecedented time, click here.
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