Challenge Butter unveiled new survey insights into American breakfast habits, highlighting that breakfast is a key driver of consumer behavior throughout the day. With findings showing that Americans enjoy breakfast at all hours, including dinner, retailers have a valuable opportunity to capitalize on this trend during National Breakfast Month.
“Breakfast has always been more than just a meal—it’s a moment of comfort and optimism,” said Priya Kumar, Vice President of Marketing. “Whether it’s the indulgence of pancakes on a Sunday morning or the creativity of transforming leftovers into a delicious frittata, Challenge can elevate every bite.”
The survey, commissioned by Challenge Butter, found that 86 percent of respondents enjoy breakfast for dinner, turning traditional morning meals into evening comfort foods. Additionally, more than 75 percent admitted to eating dinner leftovers for breakfast.
According to a press release, the majority of those surveyed preferred home-cooked breakfasts, opting for kitchen preparation over grab-and-go options. Weekend breakfast trends showed that 65 percent favored pancakes and waffles, while 64 percent preferred savory dishes like eggs and omelets. Interestingly, only 22 percent placed butter at the top of their pancakes, though 71 percent used it between layers, and 8 percent skipped it altogether.
“Eating breakfast in the morning is one of the best ways to keep one from feeling super hungry throughout the day. Breakfast not only helps get more nutrients in the diet, but helps maintain energy levels,” adds Alyssa Smolen, MS RDN CDN.
Challenge Butter aims to enhance the flavor of various breakfast dishes, from omelets to pancakes and waffles. Retailers can leverage these insights to engage customers and promote breakfast products, tapping into the widespread love for breakfast any time of day.
Deli Market News will keep you in the loop for upcoming promotional opportunities, so stay tuned!
