One of the best ways to overcome challenges is through innovation, and FOODMatch, a leading producer of Mediterranean specialty foods, along with Champignon North America, are putting the idea to the test. Thinking outside of the box, the duo is offering a unique new merchandising solution for retailers as they look to reopen their self-serve bars in the deli and specialty sections of their stores following pandemic-related closures.
“We set out to create a campaign that would simplify summer entertaining for shoppers as they got back to planning social events,” says Brandon Gross, Vice President of Marketing at FOODMatch. “There’s never been a more important time to connect with loved ones and cut down prep time in the kitchen. Our pairing ideas—including olive, cheese, antipasti, and spread—are the perfect appetizer before the grill gets going.”
The new merchandising set will include large signage promoting “Simple Snacks & Easy Entertaining,” along with pairing cards to inspire shoppers with a myriad of meal ideas and mouth-watering charcuterie options. Additionally, the solution encourages retailers to fill their empty olive bar pans with different combinations of products, making it quick, easy, and fun for consumers to see and select options for their next event or indulgence.
To bolster the offering, Champignon North America is showcasing a new line of 4.4 oz double-cream, soft-ripened cheese—Briette. The cheese will be available in three taste bud-tantalizing varieties along with the cheese maven’s popular Rougette Bonfire Grilling Cheeses.
Both brands will come in convenient packaging, making it easy for shoppers to grab and go. FOODMatch will complement Champignon’s cheese varieties with a plethora of popular olive and antipasti pouches, including Kalamata Olives and Roasted Tomatoes, as well as Divina Sweet and Savory spreads.
With convenience and creativity serving as major motivators for many shoppers, this innovative new program is sure to capture the attention of consumers as they peruse the aisles of their favorite grocery locations.
If an exciting merchandising solution is just what your specialty aisles are calling for, get in touch with Champignon North America to implement this new program in your store.