Greek yogurt has always had a stellar reputation for taste and convenience. However, with Chobani’s® latest partnership with Naturipe, this trade news writer anticipates more traffic to the dairy sector. Recently, the yogurt connoisseur partnered up with Naturipe, a leading global producer of nutritious berries for more than 100 years, to launch their new Berry Parfaits. Featuring Chobani yogurt and Naturipe fresh berries in thoughtful packaging, consumers will be drawn to stock up on this grab-and-go offering.
“At Naturipe, we pride ourselves on our 100-year history of bringing all your favorite fresh, great-tasting berries, and we wanted a partner that held our same high standards for freshness and quality,” said Steven Ware, Vice President and General Manager of Naturipe’s Value Added. “Not only is Chobani an industry leader—their values, which focus on nutritional, social, and environmental wellness, align perfectly with Naturipe’s core principles.”
The Berry Parfaits are the latest new product offering from Naturipe, which kicked off its “Summer of Snacking” campaign last month, as the berry grower continues to grow its value-added and Naturipe Snacks™ line.
According to Naturipe’s release, Naturipe and Chobani designed these satisfying parfaits with grab-and-go snacking in mind, perfect for families on the go this summer or people returning to the office. The specially designed packaging serves as the ideal container to mix each component without compromising the freshness of the berries and the crunch of the granola, making snacking and shopping a breeze for consumers.
“This Berry Parfait is just one of the new products Naturipe has coming down the pipeline. We are eager to bring this innovative product to the market. Making sure our customers have the best snacking experience possible is a top priority,” said CarrieAnn Arias, Naturipe Vice President of Marketing. “Additionally, we are proud to keep working toward reducing our plastic waste and become more sustainable throughout our supply chains. Keep your eyes out for more exciting snacking news from us.”
With sustainability and convenience in mind, health-conscious shoppers will be keeping their eyes out for these 6 oz Berry Parfaits. Available in Doubleberry Crunch™—featuring fresh Naturipe blueberries, Chobani’s non-fat strawberry Greek yogurt, and granola—or Vanilla Crunch™—containing fresh Naturipe blueberries, Chobani’s non-fat vanilla Greek yogurt, and granola—each Berry Parfait provides 10 grams of protein and is under 170 calories.
What new partnerships will our industry come up with to meet health, sustainability, and convenience demands? Deli Market News will report.
