The Greek yogurt brand is giving in more ways than one in honor of National Farmer’s Day. Chobani® is celebrating American dairy farmers and building upon the company's dairy industry initiative Milk Matters™ with the launch of its second limited-edition charity flavor, Farmer Batch.
"At Chobani, we always try to use food as a force for good," said Peter McGuinness, President of Chobani. "We believe the most important thing we can do is make a difference. And we want to continue our mission-led innovation to help make a meaningful difference in dairy for the communities we operate in, the farms we source from, and the fans for whom we make our food."
According to the press release, Chobani’s latest product was made in partnership with American Farmland Trust (AFT), a non-profit dedicated to saving the land that sustains us by protecting farmland, promoting sound farming practices, and keeping farmers on the land. With every purchase of the new Farmer Batch Chobani Greek Yogurt Milk & Cookies 4-pack, Chobani is donating 10 cents to American Farmland Trust to offer multiple microgrants of up to $10,000 to help farmers transfer or protect their land, strengthen their farm business, or develop climate plans.
"Dairy farms are critical parts of the economy and landscape in communities across America, but dairy farm families are facing tremendous change due to a weak dairy economy, disruptions from severe weather, and an aging farming population," said David Haight, AFT Vice President of Programs. "We are proud to stand beside Chobani in helping dairy farmers plan for the future as they face these daunting challenges."
Chobani is also encouraging its employees, the local communities, and its fans to go on social media and #thankafarmer in their lives in celebration of National Farmer's Day. Click here to learn more about Chobani's partnership with AFT and to learn how to spread the word and thank a local farmer. For more news in the dairy world, keep reading Deli Market News.