There she goes again, making waves as a woman in business one executive role at a time. I am talking, of course, about Elizabeth Carter, who has just been named as Chomps' newest President and Chief Operations Officer. The Board Member will now oversee long- and short-term brand strategy to help the brand and team scale in 2023.
"I have enjoyed my time working on the Chomps Board immensely and look forward to embarking on this next chapter as President and COO," said Carter. "With founders like Pete and Rashid, who are incredibly business-savvy and hands-on, I am confident that together we will take Chomps to new heights. With sustainability at the brand's forefront, we're working together to build healthier, happier futures for Chompians everywhere."
In her new role, Carter will lead the brand and marketing strategy, new innovation, retail expansion, goal-setting and tracking, policy and procedure, and internal and external communication to support company strategy, a press release explained.
Through Chomps' affiliation with the Women On Boards Project, Carter joined the Chomps Board of Directors in June 2022. In her first six months, she served in an advisory role, working closely with leadership to support accelerated growth through product innovation, retail expansion, and marketing initiatives.
"Welcoming an advisor of Liz's caliber to the Board of Directors last year was a game changer for me and Rashid," explains Chief Executive Officer and Co-Founder Pete Maldonado. "We view this opportunity to have her join the full-time Executive Team as President and COO as a way to level up the organization. She brings extensive knowledge of the CPG industry, business acumen, a sincere love for the product, and she has become integral to our team, proving there is no better person for the role."
Carter specializes in the food, beverage, and dietary supplements industries. She has worked with brands including Humm Kombucha, 5-hour ENERGY, Goli Nutrition, and her latest venture, Perfect Snacks.
Congratulations to Elizabeth Carter on landing this new role!