Chris Williams, Fresh Produce Executive and Vice President Sales, Rä Foods and Wild About Sprouts^®, Dies at 44; Barry Didato Comments

Christopher (Chris) Williams, a respected executive in the food industry and Vice President of Sales at Rä Foods passed away on Thursday, March 20, 2025 after a courageous battle with cancer. He was 44. Williams is survived by his loving husband, parents, siblings, and pets.

Williams dedicated his career to the food industry, beginning in 2004 with sales and customer development at Tyson Foods. His journey continued with key roles in marketing, sales, and business management at WhiteWave Foods, Danone, Fishpeople Seafood, and Mikey’s LLC. In 2023, he joined Rä Foods as Vice President of Sales, representing the Wild About Sprouts® and Wild About Mixmi® brands. “Chris’s professional impact and insights were unique, lasting, and remarkable,” said Barry Didato, CEO of Rä Foods. “He was integral to the expansion of our brands across the U.S. and touched every aspect of the business.”

Known for his unwavering dedication and exceptional work ethic, Williams left an indelible mark on his colleagues. “Chris’s kindness, compassion, and genuine care for others were at the core of who he was,” said Jeff Sholl, owner of Rä Foods. “His infectious smile, laugh, and optimistic outlook inspired everyone he met.” Sholl added, “I was humbled by the courage and positivity Chris showed throughout his battle. His strength will stay with me forever.”

Despite facing an aggressive cancer, Williams maintained his characteristic determination and positivity. “He was a true people person who brought a can-do attitude to everything,” said Annette Johnson, a coworker at Rä Foods. “The only thing he couldn’t overcome was cancer. The world was better with Chris in it, and I feel for anyone who didn’t have the privilege of knowing him.”

A graduate of Auburn University in Alabama, Williams earned a degree in Animal and Dairy Science. His large network of friends, family, and business colleagues cherished his enthusiasm and warmth.

A memorial service will be scheduled for a later date, with details to be shared once finalized. To contact the family directly, please reach out to Jennifer at Rä Foods via email at [email protected].