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Clif Bar & Company Launches New CLIF® Thins Snack Bars Nationwide; Liz Watson and Amari Thomsen Detail

Clif Bar & Company Launches New CLIF® Thins Snack Bars Nationwide; Liz Watson and Amari Thomsen Detail


EMERYVILLE, CA
Friday, March 11th, 2022

Snack culture is definitely here to stay, and specialty companies are looking to bolster their hold on the market. To meet consumers’ evolving demands, names like Clif Bar & Company have rolled out healthy, better-for-you alternatives to take their share of the basket. Recently, the company expanded its snack portfolio with the national launch of CLIF Thins, the crispy, crunchy take on the original CLIF BAR.

Liz Watson, Brand Manager, Clif Bar & Company“Our research shows that the return of office commutes and travel is on the rise. In fact, 75 percent of Americans plan to travel in 2022, and half of those admit they snack more when on the move. Meanwhile, 43 percent of employed Americans are working in hybrid environments and need snacks that can adapt to their changing work settings,” said Liz Watson, CLIF Brand Manager. “CLIF Thins are lightweight and [are] easily stored in purses, carry-ons, and desks, so you always have a quick and easy pick-me-up in your hectic schedule.”

The new CLIF Thins are perfect for everyday snacking and busy families, commuters, and people on the go. New research from CLIF shows that two in three Americans report returning to their pre-pandemic routines. Meanwhile, continued the company’s release, 72 percent admit they are snacking more frequently than they were prior to the pandemic.

Clif Bar & Company has expanded its snack portfolio with the national launch of CLIF Thins, a crispy, crunchy take on the original CLIF BAR that meets consumers' need for on-the-go snack options

Each CLIF Thins pack contains two delightfully thin and perfectly crisp and are available in three craveable flavors:

  • Chocolate Chip
  • Chocolate Peanut Brownie
  • White Chocolate Macadamia Nut flavor

Conscious consumers can look for CLIF Thins on retail shelves as they are mindfully made with plant-based ingredients, underlining the CLIF commitment to utilizing ingredients that nourish bodies and support a healthy planet.

Amari Thomsen, Registered Dietitian, Clif Bar & Company"When choosing a snack, decisions are most often influenced by flavor and nutrition,” says Amari Thomsen, Registered Dietitian at CLIF. “CLIF Thins come in three craveable flavors that are formulated with plant-based ingredients, and mindful of calories and sugar—a perfect option for on-the-go snacking.”

With 100 calories and 5 g of sugar per pack, CLIF Thins are the perfect option for those seeking snacks with delicious flavor and real ingredients, like organic rolled oats. The new products are now available nationwide at retailers including Target, Walmart, Kroger, Giant Eagle, Giant Martin’s, Meijer, Safeway, Stop & Shop, and Supervalu for a suggested retail price of $7.30 per box with 7 packs.

Where will our industry continue to grow next? Stay tuned to find out.

Clif Bar & Company
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