A touch of sweetness has been added to Club® Crackers’ signature crackers as the brand unveiled two brand-new flavors. For fans of the popular Hawaiian rolls, Club Sweet Hawaiian crackers is one item marking a first-of-its-kind expansion from traditional crackers in the category.
“This expansion of the Club lineup with the addition of Sweet Hawaiian gives our fans even more ways to enjoy the light, flaky, buttery cracker that's always at the center of their gatherings,” said Carrie Foose, Director of Brand Marketing. “Just like your favorite Hawaiian rolls, Club Sweet Hawaiian crackers are incredibly versatile, whether you're pairing them with creamy brie and tropical fruits for a delicious appetizer or topping them with ham and Swiss cheese for a savory bite, elevated with just a hint of sweetness.”
The sweet and salty cracker options continue with Cinnamon Sugar Club® Minis, a limited-edition cracker flavor that pairs perfectly with holiday flavors. Each bite-sized cracker is dusted with warm cinnamon and sweet sugar, delivering the perfect blend of sweetness that complements the classic buttery taste of Club, a press release added.
“The limited-edition Cinnamon Sugar Club Minis are perfectly salty-sweet munchable bites,” added Foose. “Heading into this holiday season's celebrations, you can also get creative and use with a sweet dip or top your favorite desserts with a delicious buttery, cinnamon-sugar crunch.”
Club Sweet Hawaiian will be available at select retailers starting October 2024, with a full nationwide rollout beginning in 2025. Cinnamon Sugar Club Minis will be available for a limited time at retailers nationwide beginning October 2024.
Click back to DMN to learn more about what to stock your deli counter with ahead of the busy holidays.
