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Columbus Craft Meats Adds Innovation for Holiday Opportunities

Columbus Craft Meats Adds Innovation for Holiday Opportunities


HAYWARD, CA
Monday, November 23rd, 2020

One way to bring friends to the table and dollars to the deli department is with a charcuterie board. This fall and winter, Columbus Craft Meats is expanding its Columbus® Charcuterie Tasting Board line, just as the holidays create promotional opportunities for premium eats and meats.

Caviness Drake, Associate Brand Manager, Columbus Craft Meats"Our original Columbus Charcuterie Tasting Board has been a huge hit with consumers, as it makes the premium charcuterie experience easy and convenient for everyone," said Caviness Drake, Associate Brand Manager. "We know that consumers continue to look for new and different flavor combinations with charcuterie. The new Columbus Mediterranean Charcuterie Tasting Board is able to do that, while still being convenient and easy to serve."

So, what is this new flavor innovation bringing consumers during the holidays? The Mediterranean Charcuterie Tasting Board showcases premium ingredients on a wood-printed board, highlighting Mediterranean items that include Columbus® chorizo, prosciutto, Taralli crackers, dried Turkish apricots, Fontina cheese, and a French olive medley, according to a press release.

Columbus Craft Meats is expanding its Columbus® Charcuterie Tasting Board line just as the holidays create promotional opportunities in the deli department

"We understand people are getting together in smaller groups these days, but they still don't always have the time to shop and put together a high-quality and great-looking charcuterie board. With the new Columbus Mediterranean Charcuterie Tasting Board, we are continuing to provide everyone with quick, delicious options that look and taste fantastic," Drake added.

Retailing nationwide at approximately $13.99, the Columbus Mediterranean Charcuterie Tasting Board is already making retail mouths water, and you can be sure it will do the same for meat lovers as well.

Stick with us at Deli Market News as we continue bringing you the latest in specialty food.

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