A flavorful campaign is coming to the United States. It was recently announced that the Consorcio del Jamón Serrano Español and Protected Denomination of Origin Cava have joined forces to launch a three-year promotional campaign. Supported by grants from the European Union, the campaign aims to elevate the presence and appreciation of Cava de Guarda Superior and Serrano Ham among American consumers and professionals.
"I am deeply honored to represent two products that pair very well and show my passion for tradition: D.O. Cava and Jamón ConsorcioSerrano,” stated Doreen Colondres, D.O. Cava and Consorcio JamonSerrano campaign Ambassador.
The campaign will kick off with two exclusive press presentations to present in depth the content of the promotional program in the U.S. market under the claim “Crafted in Spain, perfected by the time.”
The first event will take place in San Francisco on September 17, 2024, at the prestigious One Market, followed by a second event in New York City on September 19, 2024, at the exceptional Nubeluz by Chef José Andrés restaurant.
Both events are set to offer guests a curated experience that begins with a welcoming tapa of Jamon ConsorcioSerrano and a glass of Cava de Guarda Superior. These events will feature detailed presentations on the distinct qualities and high standards of these products, live ham carving demonstrations, and curated selection of Cavas de Guarda Superior to highlight their versatility and exceptional quality, a press release stated.
"This collaboration with D.O. Cava marks a significant milestone in our efforts to promote the finest Spanish culinary traditions," said Álvaro Díaz de Liaño, Marketing and Promotion Director of the Consorcio del Jamón Serrano Español.
The campaign focuses on increasing awareness of D.O. Cava and Jamón ConsorcioSerrano through targeted promotional actions. It aims to educate both professionals and consumers about the unique attributes and pairing possibilities of these products, leveraging current market trends to enhance their visibility and appreciation.
At the heart of this campaign lies a strong commitment to quality and sustainability. Plus, the concept of "time" plays a crucial role in both D.O. Cava and Jamón ConsorcioSerrano productions.
For more from the press release, click here. And keep reading DMN for more industry updates.
