Purveyor of all things fresh, Sprouts Farmers Market, is continuing its ambitious expansion plan across the U.S., most recently setting its sights on Florida. Who’s to say where this expansion will end, but competitors should be getting worried as the retailer’s unconventional format is one that resonates heavily with today’s consumers.
“Sprouts is very different from the conventional grocery store in the fact that we have 90 percent natural and organic items,” said Kalia Pang, Senior Public Relations Specialist, in a report by Jacksonville.com. “We know there is a big demand for natural and organic grocers in Jacksonville especially at an everyday price approachable for all shoppers. We’re opening in Jacksonville to meet that growing need.”
Publix has previously held dominance over the Florida market, but Sprouts is hoping to squeeze out the competition with plans to open the first of two stores in Jacksonville, and one in metro Orlando.
"It's been a pretty rapid expansion, and we continue to hear from customers all over the state that they want a Sprouts in their neighborhood," Diego Romero, Corporate Communications Manager, stated to Orlando Business Journal. "We are always looking for sites, so we do anticipate growing in Orlando and the state."
Each store will offer a wide range of organic products including natural meats, seafood, and prepared foods.
For more news on this retailer’s expansion plans, keep reading Deli Market News.