In celebration of its 70th anniversary, Cracker Barrel Cheese partnered with Bravo star Craig Conover to unveil seasonal charcuterie boards designed to elevate holiday gatherings.
"Cracker Barrel Cheese was founded out of a passion for creating the highest-quality cheese, and that dedication continues 70 years later," said Amanda Vaal, Brand Director at Cracker Barrel Cheese. "Using the same proprietary heirloom starter cultures for more than half a century gives our award-winning cheese its rich and bold flavor. Partnering with Craig Conover to celebrate this milestone anniversary brings a touch of elegance and fun to holiday hosting, making it even more special."
The collaboration features three signature boards: the Holiday Board, the Impressive Board, and the Celebration Board.
Retailers can encourage customers to recreate the Holiday Board at home, which includes Vermont Sharp White & Gouda cubes, Raincoast Crisps Cranberry Nut Crackers, and an array of fruits and nuts.
"As someone who’s been a longtime fan of Cracker Barrel Cheese, teaming up for the brand’s 70th anniversary is truly an honor," shared Bravo star, Craig Conover. "Whether I'm snacking on Cracker Barrel during the day or having it be the star of my charcuterie boards at holiday parties, Cracker Barrel Cheese always brings people together with great food. I can’t wait for everyone to try the delicious board we’ve created that is sure to impress this holiday season."
According to a press release, these charcuterie board recipes showcase how Cracker Barrel Cheese can elevate holiday entertaining.
In addition to this partnership, Cracker Barrel Cheese launched its artisan flavors, Truffle Cheddar and Dill Havarti, complementing its already robust lineup of over 17 delicious flavors. Retailers can promote these offerings as part of their holiday assortments, making it easier for consumers to elevate their celebrations. With this anniversary, Cracker Barrel Cheese continues to demonstrate its commitment to quality and innovation in the dairy market.
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