I can think of few better pairings than the delicacy that is cheese and wine. Lactalis USA brand Cracker Barrel® Cheese knows this space holds endless opportunities, which is why the label has teamed up with Hampton Water Wine, Joel Gott Wines and renowned sommelier André Hueston Mack. The collaboration celebrates the start of summer by pairing Cracker Barrel’s award-winning cheeses with equally exceptional wine.
“A great wine and cheese have the power to elevate any experience without compromising on time, money, or effort,” said Amanda Vaal, Brand Director at Cracker Barrel Cheese. “We are thrilled to team up with André Hueston Mack, Hampton Water Wine, and Joel Gott Wines to offer consumers these summer wine and cheese offerings that are dynamic, approachable and impressive every time.”
The Cracker Barrel Cheese portfolio features a wide variety of cheese flavors and formats, including Extra Sharp Yellow Cheddar Blocks, Sharp White Cheddar Cracker Cuts, and Vermont Sharp White Cheddar & Gouda Cubes. As a press release noted, these varieties perfectly complement the soft notes of strawberry and citrus found in Hampton Water Wine’s Rosé, as well as the red fruit flavors of Joel Gott Wine’s 815 Cabernet Sauvignon.
“I was introduced to Cracker Barrel Cheese long before I was able to have a glass of wine. Now as a sommelier, it’s a delight to see how much versatility these cheese pairings provide across many different settings and occasions,” said André Hueston Mack. “Cracker Barrel Cheese was a natural choice to create these summer pairings with their depth of rich and bold flavors, while also providing a lot of personal nostalgia.”
This collab brings unique opportunities to the retail space, as consumers will be looking to accompany their summer wines with a crowd-pleasing cheese board. I envision a spread with sweet flavor profiles like hot honey, tart cherry preserves, and dark chocolate complemented by the savory flavors of cured meats, mixed nuts, pickled vegetables, and lightly salted crackers.
Cracker Barrel Cheese’s Impressive Every Time summer campaign comes on the heels of the brand’s Artisan Flavors launch, featuring Truffle Cheddar and Dill Havarti, the release went on to note. These new Artisan Flavors round out an extensive collection of cheese varieties including Sharp Yellow, Extra Sharp White Cheddar, Asiago, Gouda, Mixed Reserve, and more.
For more updates on this formidable portfolio, stick with Deli Market News.
