With Valentine’s Day just around the corner, we here at Deli Market News are becoming enamored with all of the unique strategies implemented to make the most of this lucrative season. Bringing a highly favored offering back by popular demand, Dairy Farmers of Wisconsin announced it is giving away 500 heart-shaped boxes of Wisconsin Cheese just in time for the heartfelt holiday.
“After last year’s launch brought in over 20,000 entries, we knew we had to bring this back and deliver an even better experience for our biggest fans,” said Suzanne Fanning, Chief Marketing Officer of Wisconsin Cheese and Senior Vice President at Dairy Farmers of Wisconsin. “Thank you for letting us know that it’s not just those of us in Wisconsin who believe cheese is the universal love language.”
Inside the heart-shaped boxes is an engraved, heart-shaped cheese board that features an augmented reality experience. With a mouthwatering selection of three artisan Wisconsin cheeses, including award-winning favorites from multi-generation cheesemakers, according to a press release. While the cheeses in each box will vary, consumers may find delicacies such as flavored goudas from Marieke® Gouda and flavored Rubbed Fontal cheeses from Cello, assorted Pine River® cheese spreads, Carr Valley® Menage®, and Shullsburg Creamery™ Colby.
In addition to the heart-shaped cheese boxes, this year, one lucky recipient will discover a Crystal Wedge in their box, which will unlock an all-expense-paid trip to Wisconsin, the State of Cheese®. This lucky winner gets to bring along three friends of their choice for a custom-designed adventure that could include a VIP tasting and dinner with a top Wisconsin chef, an all-access tour to a local creamery and dairy farm, as well as a $500 cheese allowance to stock up on the world’s best cheese
To nominate someone to receive a heart-shaped box packed with love and cheese, click here, and make this Valentine’s Day the cheesiest one yet!