Kayco Beyond’s Dorot Gardens® brand has undergone a transformative rebrand, unveiling its fresh new "Pop. Drop. Done.” culinary concept along with a sleek new brand identity.
“The new Dorot Gardens branding now has larger, more prominent flavor callouts and individual colors assigned to each flavor! The new package will ensure consumers pick the right flavor to avoid making a flavor mistake so they can use the different flavors hassle-free,” explained Laura Morris, Marketing Director of Dorot Gardens.
This strategic shift marks the most significant evolution of the brand since the launch of its notable purple package in 2017, a press release detailed. Vibrant packaging with compelling messaging will appeal to home cooks worldwide, demonstrating the ease, quality, and convenience of the supplier’s pre-portioned flash-frozen garlic and herbs.
Dorot Gardens produces high-quality garlic and herbs, which are then washed, peeled, and chopped, then flash-frozen and pre-portioned for easy use. Without the need for chopping and measuring, consumers have access to garden-fresh flavors conveniently in their own kitchens, thus elevating the overall culinary experience.
Perfectly portioned in innovative trays, the current Dorot Gardens lineup includes Crushed Garlic, Crushed Ginger, Chopped Basil, Sautéed Glazed Onions, Chopped Cilantro, Crushed Turmeric, Chopped Parsley, and Chopped Dill. Each of the products has a two-year shelf-life, allowing even out-of-season ingredients to maintain their freshness.
According to the release, the rebrand elements will be integrated across all product SKUs and serve as the cornerstone of a revamped website, in-store displays, digital and social media campaigns, and advertisements.
"We wanted the new packaging and brand assets to convey clearly: Dorot Gardens is revolutionizing cooking, ensuring richer, fresher flavors and aromas. We are confident that the new packaging will ‘pop’ off the freezer shelves into the consumer’s carts,” Morris added.
Read more about this recent brand refresh here. And keep clicking on DMN for the latest industry news.
