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Durae Hardy Details Laura Chenel’s Seasonal Promotions

Durae Hardy Details Laura Chenel’s Seasonal Promotions


SONOMA, CA
Tuesday, November 29th, 2022

Goat cheese has exploded in popularity over recent years, and consumers are only discovering more inventive ways to utilize this specialty offering. With holiday trends populating feeds and shoppers making their lists and checking them twice, I got in touch with Durae Hardy to learn more about Laura Chenel’s seasonal promotions.

Durae Hardy, Brand Manager, Laura Chenel“For fall and holiday entertaining, we are highlighting a few of the products we think are perfect for the season,” Brand Manager Durae tells me. “Our goat cheese products come in different formats dictated by moisture level and recommended usage. As awareness and appeal continue to grow, more people are discovering the exciting flavors and versatile uses of goat cheese at home, and we can’t wait to be on the table right there with them.”

Grazing boards and entertainment platters are elevated with the addition of Laura Chenel’s wide portfolio. The Original and Flavored 4 oz log line has a lower moisture content, ideal for slicing or crumbling. Shoppers looking for higher moisture content will love the Fresh Goat Cheese (Chabis) pillows, which come in 5 oz pouches and flavors such as Four Peppercorn, Dill, and Thyme & Rosemary. And we can’t forget the classic Original Fresh Goat Cheese, which won Gold at the World Cheese Awards. The Spreadable Goat Cheese has the highest moisture content and is the one for cream cheese lovers.

Perfect for fall and holiday entertaining, Laura Chenel is catching consumer attention with its flavorful goat cheeses, which come in different formats dictated by moisture level and recommended usage

Creamy Brie is a great option for libation pairings and snacking, while the Black Truffle and Cranberry 4 oz logs are also sure to please either on their own or mixed into recipes. Cranberry Log is the perfect balance of sweet and tart fruit flavor, containing a hint of cinnamon to make it a delicious addition to sandwiches or winter salads. For some earthy decadence, shoppers can reach for the Marinated Black Truffle Goat Cheese or Log to go on a crunchy baguette or savory dishes.

“Our products on the shelves are designed to offer different usages to inspire flavor discovery, home cooking, and snacking while reflecting the same quality and versatility our restaurant customers expect,” continues Durae. “In addition to flavor and fun, goat cheese can also be easier to digest for many.”

Cross-promotional opportunities are also plentiful throughout the store, as the cheesemaker’s products perfectly complement baked goods, fresh produce, charcuterie, or sweets and desserts

Laura Chenel values quality, and it all starts with the highest quality goat milk. The milk is sourced from its longtime network of family farms located in the West. Through these strong relationships, retail partners and epicurean shoppers can rest assured thanks to the experienced cheesemakers and the company’s LEED Gold Certified Sustainable Sonoma creamery.

“As the holiday season progresses and schedules become more hectic, Laura Chenel provides quality products and creative recipes to bring excitement to events and gatherings,” Durae says. “From indulgent cheeseboards to simple appetizers, entrées and even baked goods, our site offers a wealth of recipes shoppers can utilize to make their entertainment spreads more magical this season. Cross-promotional opportunities are also plentiful throughout the store, as our products complement baked goods, fresh produce, charcuterie, or sweets and desserts. We encourage consumers to check out the pairing suggestions and recipes on our website for more!”

Can you already picture the festive cheer emanating from the cheese aisle? Because we here at Deli Market News can, and we’re eager to hear more from our industry.

Laura Chenel
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