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Emmi Roth Bolsters Athenos Lineup With Whipped Feta Dip & Spread; Amie Wentz Details

Emmi Roth Bolsters Athenos Lineup With Whipped Feta Dip & Spread; Amie Wentz Details


FITCHBURG, WI
Monday, October 30th, 2023

A rising consumer trend has guided Emmi Roth to release its latest Athenos product, bringing Whipped Feta Dip & Spread to store shelves.

Amie Wentz, Director of Brand Management, Emmi Roth“Following the baked feta pasta trend, we’ve noted that consumers are even more open to using feta outside of salads! As the category leader, it is our job to drive growth by innovating and showing consumers how they can use feta outside of traditional salad occasions,” said Amie Wentz, Director of Brand Management for Athenos. “To drive increased usage occasions, we’ve made feta even more convenient for consumers to put on their sandwiches, wraps, bagels, pita chips, or even veggies!”

The new creamy and tangy spread comes in a shelf-friendly 8 oz size and is packed six to a case for easy restocking, a press release detailed. Currently, the product is available exclusively at Walmart stores across the United States.

Emmi Roth is bringing Whipped Feta Dip & Spread to store shelves via its Athenos brand

The in-demand offering joins the Athenos lineup, a key staple in Emmi Roth’s family of brands. Whipped Feta Dip & Spread caters to a rising consumer demand, as Circana data shows that the feta category has grown by more than $100 million over the past four years, and consumers are increasingly finding more ways to use feta.

Emmi Roth has operations at five locations across Wisconsin and represents some of the top cheese brands in the United States, including Athenos, Roth® Cheese, Emmi USA, and more.

How will this enticing portfolio continue to grow? Keep reading DMN to find out.

Emmi Roth
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