June is bursting with unique and delicious holidays that are worth celebrating. One food-related holiday our industry is most excited about is National Dairy Month. Wisconsin-based cheesemaker Emmi Roth is getting into the festive spirit as it recently donated $5,000 to the Adopt-a-Dairy-Cow program in support of Second Harvest Foodbank of Southern Wisconsin.
“The Adopt-a-Dairy-Cow program is an annual tradition that directly helps locals when they need it the most,” said Angie Frie, a founding member of Emmi Roth’s Giving & Caring Committee. “As impactful community outreach continues to play a major role in our overall business goals, we are proud to do our part by supporting Second Harvest Foodbank of Southern Wisconsin and organizations like it.”
Joining the ongoing fight to end food insecurity in Southern Wisconsin, noted the release, Emmi Roth’s contribution will help provide a rarely donated, nutrient-rich product to those in need: milk.
Running through the end of June, the program allows people to “adopt” a cow for any chosen duration and pay for the milk their cow produces in that time. Second Harvest Foodbank then uses that money exclusively on dairy products. This year’s roster of cows includes bovine beauties Shimmer, Flora, Starla, Trixie, Remi, and Violet.
Since its first year, the Adopt-a-Dairy-Cow campaign has provided struggling Wisconsin residents with more than 180,000 gallons of milk. Though impressive, this averages to less than 20 ounces of milk per person, making donations from organizations and community groups increasingly important. Emmi Roth’s contribution will provide up to 2,500 gallons of milk.
Reaching its overall goal of raising $70,000 in just a matter of weeks, Second Harvest has set its sights on a new dream: raising another $30,000 for a total of $100,000 by the end of June.
For more news and updates on the deli industry in addition to the deli and specialty sectors, keep an eye out for Deli Market News.