New cheeses are hitting the market for fall and winter eating occasions, and we here at DMN cannot hold our excitement. Emmi Roth has launched new cheeses under several of its popular brands, each developed with fall and winter entertaining top of mind. New Roth® Tomato Basil Havarti, Roth French Onion Havarti, and Emmi Beer Fondue will add even more options for consumers looking for unique cheeses.
“Consumers are at the center of our decision-making when it comes to innovation,” said Brittany Fladeboe, Branded Product Manager at Roth Cheese. “Narrowing down potential flavors for our new Havarti required understanding what flavors our consumers are interested in, researching current flavor trends in the market, and working closely with our research and development team to make sure the products we created brought out the best characteristics of the cheese itself.”
The Roth brand has seen a 119 percent increase in Havarti sales since 2019, noted the company in its release, signaling a shift in the popularity of this mild, consumer-friendly cheese. Flavored Havarti's are resonating even more with consumers and grew three times faster than plain Havarti in 2021, according to IRI data. Additionally, consumers showed their love by voting the new Havarti flavors into the Roth lineup through a campaign on the brand’s Instagram channel.
Roth Tomato Basil Havarti pairs zesty basil with air-dried tomatoes, delivering a fresh bite with a crowd-pleasing flavor combination perfect for pasta or pizza night.
French Onion Havarti offers a bolder, more comforting flavor, riffing on the classic French Onion dip with a cool and herbaceous blend of chives, toasted onion, and garlic.
Emmi’s Beer Fondue comes from Switzerland and is a unique entertaining option for hosts looking to impress guests without the fuss. The subtle addition of lager beer to Emmi’s heat-and-serve fondue-in-a-box makes for an easy game-day dip or holiday gathering.
“Sales of Emmi Fondue are up more than 30 percent since 2019, so we know consumers are looking for fun in-home eating experiences,” said Fladeboe. “This new flavor is ideal for in-store game day displays and as a unique seasonal option for consumers hosting at-home parties this fall and winter.”
Keep an eye out for Deli Market News as we continue to report on the newest products hitting retail shelves.