Happy birthday to Entenmann's®! The bakery mainstay is ringing in its 125th anniversary with a unique partnership. Alongside the Baked by Melissa brand, Entenmann's has introduced three limited-edition, bite-size cupcakes.
"As soon as we found out that Melissa was a long-time fan of Entenmann's, we knew we had to tap her to help celebrate our big milestone birthday," said Catherine Danielowich, Senior Brand Manager of Entenmann's. "Their expertise in delicious and innovative mini-cupcakes and birthdays, combined with our beloved baked goods recipes, has resulted in a delicious trio of Entenmann's-inspired cupcakes we can't wait for our fans to try!"
The limited-edition cupcakes are available for purchase in 25-count packs (sold in-store and online) and six packs (sold in-store only) while supplies last.
The assortment of Entenmann's-inspired flavors includes:
"As a kid, many of my after-school snacks were from Entenmann's—I used to eat the topping from the Devil's Food Crumb Donuts before diving into the donut," said Baked by Melissa Co-Founder and Chief Executive Officer Melissa Ben-Ishay. "Entenmann's treats have such a unique flavor that takes me back to those afternoons, and now, I couldn't be more excited to partner with Entenmann's to celebrate their 125th birthday."
Stay tuned for more sweet partnerships like this one.