A partnership of epic proportions has hit the specialty sector as leading cookie brand Ferrara has teamed up with Ferrero to expand its portfolio. The companies will introduce a beloved European brand, Delacre Fine Belgian Assorted Cookies, to the U.S. market, as well as re-introduce the iconic Royal Dansk Danish Butter Cookies.
“Both brands have been holiday favorites in the specialty cookies category in Europe and U.S. markets,” the company said in a statement sent to Deli Market News. “With the recent brand responsibility, Ferrara is going beyond the holidays to leverage the power of the brands to expand and reposition them for everyday enjoyment throughout the year.”
According to the statement, Ferrara will continue to pursue ambitious growth across its cookie portfolio in 2021 and beyond. The company plans to build on what was an exciting growth year for the Ferrara brand.
In order to accomplish its goals, Ferrara’s strategy includes:
The company statement went on to note that Ferrara has driven a five percent increase in sales YOY across its cookies, cones, and crusts portfolio.
For more exciting launches in dairy, deli, and bakery, keep clicking back to Deli Market News.