A new innovation is in town, and it’s here to make sustainability more desirable than ever. Soon to hit retail from Ficacci Olive Company, the new Ficacci PaperCup® offering is revolutionizing the olive category as the company emphasizes its commitment to the planet.
“We are launching the line with our two best sellers: Black Kalamata and Green Castelvetrano,” says Giuseppe Ficacci, Co-Owner. “Both offerings are pitted, without any garnishment, and brineless with just a drop of oil for a nice shine. In the future, we expect that this line will be the most demanded, meaning that we’ll expand the line step by step, season by season, from two to all twenty olive varieties that we currently manufacture.”
Giuseppe explains that this format is catchy because it is usable beyond the olive packaging—it can be used to dispose of coffee grounds, eat a hamburger, or whatever else consumers may have in mind. The material is totally unique and a simple solution for reducing single-use plastics.
“Innovating is part of our mood: sometimes it's applied to our product, sometimes it’s applied to the container. Today it's packaging time,” Giuseppe tells me. “Our generation needs to take care of the planet, and children will benefit from what we do today. Each company should find some solution, even if it is a small solution, that contributes to reducing our daily plastic waste.”
A small window on the side of the packaging allows for a preview of the product while on the shelf. Once a consumer gets the PaperCup in their hands, they can have a more comprehensive view of the product from the top transparent head-sealing film. The container is identified as a C/PAP 81 or PapPet (Paper + plastic) cup. The multilayered material preserves olives without brine, and the cup is completely plastic paper waste recyclable.
“This pack is 100 percent new for each retailer on the market, and is a truly green innovation in the olives industry. We estimate that one out of every two consumers will be positively attracted by this innovation and by our attention to the planet and the plastic pollution problem,” Giuseppe concludes. “Times are matured, and the first retailer that will choose Ficacci PaperCup will be the first to offer earth-friendly olives. We do not solve the problem, but we are doing our part.”
This new packaging builds on Ficacci’s belief that the future of the olive category is fresh, not pasteurized, preserving the olives’ original taste, flavor, and texture. Papercup is a packing evolution from FRESHPACK.ficacci.com, distributed in the U.S. market by GFI, and made with 30 percent recycled PET.
For more on this exciting offering, please click here to view the company website.
Innovation is inevitable in this industry, so keep an eye out for the latest and greatest as Deli Market News reports.