The frozen aisle is heating up in Walmart locations across the States as First We Feast announces its new-to-market product, Hot Ones Boneless Chicken Bites.
“Hot Ones is a pop-culture phenomenon that’s been molded by the fans, and we’re always looking for ways to let them live the show at home,” said Chris Schonberger, General Manager and Executive Producer of First We Feast. “The official Hot Ones sauces have gained cult status among hot-sauce lovers, but this is the first time we’ve been able to provide the chicken and the sauces in one convenient package at [a] national scale. We’re excited for the opportunity to gamify mealtime and crank up the heat in the frozen food section.”
The frozen food kit, developed in partnership with John Soules Foods exclusively for Walmart, will feature breaded white meat boneless chicken bites accompanied with three varying heat sauces–Classic, Los Calientes, and Last Dab™ Apollo, flavors synonymous with the Hot Ones’ series.
According to the release, Hot Ones’ move into frozen foods marks the 22nd product spin-off since the show's launch in 2015, bolstering the brand into a multi-million dollar business for Complex Networks. The spicy wings connoisseur debuted its frozen boneless chicken bites to 3,000 Walmart stores at the end of October 2021.
“All of us at John Soules Foods are big fans of the Hot Ones brand,” commented John Soules, Jr., Co-Chief Executive Officer of John Soules Foods. “We are very excited to bring the show to life for fans with our new Hot Ones Boneless Chicken Bites with the official Hot Ones sauces.”
With thrill-seekers and heat-chasers on the lookout for new products to try, this product might just fly off the shelves. Keep an eye for the latest products to hit the market with Deli Market News.