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Foxtrot Expands Its Culinary Division, Hires Whole Foods Veteran Mitch Madoff As SVP And Tae Strain As Corporate Executive Chef

Foxtrot Expands Its Culinary Division, Hires Whole Foods Veteran Mitch Madoff As SVP And Tae Strain As Corporate Executive Chef


CHICAGO, IL
Friday, May 7th, 2021

Specialty grocer Foxtrot is making some decisive moves to bolster its leadership this month. The company recently announced the appointment of Mitch Madoff as its new Senior Vice President of Private Label and Supply Chain, and Tae Strain as its new Corporate Executive Chef. Together, they will chart the next chapter of Foxtrot's growth.

Mitch Madoff, Senior Vice President of Private Label and Supply Chain, Foxtrot"I've been in the business of private label for a long time, and the way Foxtrot approaches their product creation is unlike any other brand out there," said Madoff. "It's the mindset and passion for bringing joy to the customer through the product experience that will make them a leader in the retail and convenience space. I'm thrilled to be joining such an innovative and forward-thinking team."

Madoff comes to Foxtrot with an expansive knowledge of the private label space, having worked at Whole Foods Market for the last 20 years. As Vice President of Exclusive Brands, he managed some of the most well-known and profitable brands for the company, as stated in a press release.

Foxtrot recently announced the appointment of Mitch Madoff as its new Senior Vice President of Private Label and Supply Chain, and Tae Strain as its new Corporate Executive Chef

A long-time food industry veteran and a graduate of the Culinary Institute of America, Madoff brings a culinary eye to his new role which will be leading the growth of the company's private label division. Foxtrot's private label line is designed to bring joy to its customers through unique packaged foods that range from the whimsical to the nostalgic. This summer, with Madoff at the helm, Foxtrot will launch its own line of ice creams, a category that has proven to be a favorite for its customers.

Tae Strain, Corporate Executive Chef, Foxtrot"What drew me to Foxtrot was their sense of integrity and ambition," said Strain. "They have this incredible energy, and are truly dedicated to creating a unique experience for their guests beyond the status quo of the convenience model. It's rare to see groups in this sector be so invested in evolving their culinary program. I have the utmost respect for the team and am grateful to bring a new perspective as we define what our food can be."

As Corporate Executive Chef, Strain will lead the recipe development of private label items and that of "Meals by Foxtrot," a menu of grab-and-go breakfast, lunch, dinner, and snack offerings. He brings to Foxtrot over 15 years of diverse cooking experience in James Beard award-winning and Michelin-recognized restaurants. Most recently, Strain led the resurgence of David Chang's Momofuku CCDC in Washington, DC, where he concepted a full menu rebrand and secured the restaurant as a top dining destination in the DMV region with a three star review in The Washington Post. Previously, he worked at The Progress restaurant in San Francisco, where he served as Chef De Cuisine when the restaurant was awarded its first Michelin Star.

Mike LaVitola, Chief Executive Officer and Co-Founder, Foxtrot"Our private label represents the core of what we love at Foxtrot: finding and developing the most delicious products from all corners of the culinary universe, and delivering them right to our customers' doors," said Mike LaVitola, CEO and Co-Founder. "We're thrilled to welcome Mitch and Chef Tae, who together bring world class culinary talent and passion to our version of convenience. We are excited to set a new standard for what customers can expect out of their local market."

Deli Market News is aware of our industry's debate surrounding private label brands, as some argue that they impact a supplier's vision for its own brand loyalty. As retailers and suppliers continue to address this conversation, we will be sure to keep you in the loop.

Stick with us for more reports in the specialty sector.

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