With age comes wisdom and prowess that consumers particularly gravitate toward in a brand, whether that is a retail banner or the labels it offers. In the case of The Fresh Market, it is celebrating a bit of both as it honors its 40th anniversary with exclusive products and special deals, kicking off in July.
"Our goal at The Fresh Market is to make every season special for our guests, and our 40th anniversary is one we want to make especially memorable!" said Chief Executive Officer Jason Potter. "Our team has curated these one-of-a-kind commemorative products and offers that not only embody the origins of our brand, but more importantly, we know guests will really enjoy."
Starting July 5, while supplies last, the grocer will introduce two Anniversary Chocolate Bars with golden tickets concealed within the packages of a select few. If consumers uncover a ticket, they will win a $40 gift card.
Additionally, the retailer will be selling a curated collection of exclusive offerings throughout the month it has created in partnership with its vendors, according to a release. Some products include:
The products will only be available at The Fresh Market for a limited time and can be found here.
Celebrating loyalty, longevity, and things to come, it will be interesting to see what these moves yield in terms of sales and additional market awareness for the retailer. As this and other strategies take shape in our industry, Deli Market News will report the latest.