As the retail sector continues to up the stakes in convenience, Fresh Thyme Farmers Market is teaming up with Target-owned Shipt, enabling both to expand their offerings and market share.
“We are thrilled to announce our partnership with Shipt,” said Ramesh Reddy, Chief Information Officer of Fresh Thyme Farmers Market. “Its delivery solution provides a convenience—one our customers are looking for in their shopping experience.”
The new pairing will give more than 10 million households across 30 metro areas in the Midwest region access to same-day delivery options.
“Fresh Thyme Farmers Market is a staple for healthy, convenient, and budget-friendly living,” said Joe Manning, Chief Business Officer of Shipt. “Partnering with Fresh Thyme Farmers Market gives us the opportunity to provide an additional layer of ease by bringing fresh and healthy goods to members across the Midwest.”
To celebrate the announcement and further bolster consumer intrigue, new Shipt customers who sign up between July 7 and July 11 will receive an annual membership for $49 (regularly $99). Additionally, customers now have the option to pay per delivery with a one-time fee, no obligations or commitment, according to a press release.
Same-day delivery from Fresh Thyme Farmers Market rounds out the flexibility of offerings from the retailer to those it serves, making for a new competitive edge as consumers continue to opt for options that allow them to stay home.
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