What says “love” like a delicious lineup of specialty cheese? Fromagerie Guilloteau is making sure its retail partners have everything they need to ring in the season of love, debuting a brand-new website and Valentine’s Day-themed retail activation to uplift its Saint Angel brand.
“When developing the new site, we wanted to showcase our product and offer easier access for our customers and consumers to recipes, product information, or any company news,” Charlotte Auriault, Marketing Manager, Americas, shared with me. “Visitors can easily explore the unique properties of our Saint Angel Original, a really buttery triple cream with a unique, velvety texture and a thin white rind."
With the debut of this new website, consumers have more opportunities to explore the Saint Angel brand and the art of triple cream, which transforms a few simple ingredients into a unique and decadent cheese. And as Valentine’s Day merchandising quickly approaches, Fromagerie Guilloteau has just the strategy to help drive demand for the Saint Angel brand.
As part of Saint Angel's exciting Valentine’s Day promotion, customers who order cheese to leave the dairy in December will be in for a delightful surprise. The cases will feature charming POS for cheesemongers and customers, the perfect way to celebrate love and elevate your cheese experience. Be sure to order in November before the brand's charming Valentine’s Day displays run out!
“Valentine’s Day is a great time to promote this lineup because the name Saint Angel naturally evokes romance,” Charlotte adds. “Our triple cream cheese is incredibly smooth and perfect for sharing with your loved ones. Additionally, the deep burgundy color of our logo enhances the romantic feel of the holiday, making it the ideal treat to elevate your Valentine’s Day celebrations and create lasting memories.”
Ready to bring a touch of romance to the cheese case this season? This unique specialty brand has got you covered with Saint Angel: The Taste of Love, Wrapped in Creamy Indulgence.
