A new lactose-free milk is hitting the market to the delight of consumers everywhere. Dairy Farmers of America brand Garelick Farms launched a new, fresh lactose-free milk, which is easier to digest while delivering on all the vitamins and nutrients of regular milk.
“At Garelick Farms, we’ve been producing high-quality milk and dairy products for almost 100 years, and our new lactose-free milk is no different—providing fresh, local milk from family farms,” says Michael Young, General Manager.
Bottled locally in Massachusetts, Garelick Farms lactose-free milk delivers a fresh and delicious taste due to the High Temperature Short Time (HTST) processing, which differentiates it from other national lactose-free milks, according to a press release.
Available in whole and 2 percent reduced-fat varieties, Garelick Farms lactose-free fresh milk can be found in gallon jugs at local retailers throughout New England, including Stop & Shop, Price Chopper, and Market Basket.
The new Garelick Farms lactose-free milks will be supported with an integrated campaign, Easy to Digest, which will include digital advertising, paid and organic social, and in-store marketing. The campaign uses humor to highlight hard to digest situations like a Sox rainout, traffic on I-28, or New England weather and then compares Garelick Farms lactose-free milk as easy to digest.
“Lactose intolerance affects a lot of people, but it doesn’t mean they have to give up on fresh-tasting and nutritious milk,” adds Young. “We hope this campaign makes people smile as they think about hard to digest situations, while also adding a practical, easy-to-digest solution with our new lactose-free milk.”
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