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Gayo Azul® Rebrands The  Blue Rooster  Across Packaging, Website, and All Platforms

Gayo Azul® Rebrands The "Blue Rooster" Across Packaging, Website, and All Platforms


PARAMUS, NJ
Wednesday, May 13th, 2020

Gayo Azul®, a notable Hispanic cheese with a Dutch influence, released its rebranded packaging and website as it looks to grow its fan base.

Debbie Seife, Marketing Director, FrieslandCampina"The bold new Blue Rooster Logo is sure to make Gayo Azul stand out on store shelves," stated Debbie Seife, Marketing Director of FrieslandCampina, parent company of Gayo Azul. "Since 1955, Gayo Azul has been a recognized Blue Rooster brand to many consumers, and the new refreshed look is sure to excite and attract current and new users. The website is in both English and Spanish, which makes it easier for all to navigate.”

With a rich heritage at its back, the Gayo Azul brand has been a traditional staple for decades. A wide range of traditional Dutch cheeses as well as fresh white cheeses round out the the brand’s product offerings. Gouda, Queso Blanco, Swiss, and Edam can be purchased as wedges, chunks, slices, balls, and wheels—so there’s a variety for every consumer.

Gayo Azul®, a notable Hispanic cheese with a Dutch influence, released its rebranded packaging and website as it looks to grow its fan base

A press release dialed into the particulars of certain top varieties:

  • Gayo Azul Dutch Gouda – this versatile cheese is excellent on a cheeseboard, in a casserole, as a topping, or used in sauces and soups
  • Gayo Azul Dutch Edam – this cheese is a bit firmer than Gouda, yet has a rich flavor and smooth creamy texture. Easy to slice for sandwiches, shred in baking dishes, and cube in salads and vegetable dishes
  • Gayo Azul Fresh Queso Blanco – a mild and fresh tasting white cheese that holds its shape well, making it ideal for grilling. It has a crumbly texture and is great for topping salads, soups, and tacos
  • Gayo Azul Sliced Swiss – a rindless, European swiss with perfect eyes and a sweet nutty taste that works on both cold and grilled sandwiches

Keep with Deli Market News as we continue to cover the latest updates in the great world of cheese.

Gayo Azul®FrieslandCampina
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