Gayo Azul®, a notable Hispanic cheese with a Dutch influence, released its rebranded packaging and website as it looks to grow its fan base.
"The bold new Blue Rooster Logo is sure to make Gayo Azul stand out on store shelves," stated Debbie Seife, Marketing Director of FrieslandCampina, parent company of Gayo Azul. "Since 1955, Gayo Azul has been a recognized Blue Rooster brand to many consumers, and the new refreshed look is sure to excite and attract current and new users. The website is in both English and Spanish, which makes it easier for all to navigate.”
With a rich heritage at its back, the Gayo Azul brand has been a traditional staple for decades. A wide range of traditional Dutch cheeses as well as fresh white cheeses round out the the brand’s product offerings. Gouda, Queso Blanco, Swiss, and Edam can be purchased as wedges, chunks, slices, balls, and wheels—so there’s a variety for every consumer.
A press release dialed into the particulars of certain top varieties:
Keep with Deli Market News as we continue to cover the latest updates in the great world of cheese.