As consumers clamor for both healthy and convenient food items, retailers and meal kit companies alike are scrambling to satiate those desires. True Food Innovations has recently announced the launch of a new line of products under the True Chef™ and Chef'd™ meal kit brands. The meal kits, available for purchase in select Gelson’s Markets locations, will feature fresh, preservative-free ingredients and clean labels and require only 15 minutes of prep and cook time.
"We are very excited for this partnership. We pride ourselves in providing our customers top quality product and look forward to a successful relationship with True Chef & Chef'd meal kits," said Paul Kneeland, Executive Director of Fresh Operations, Gelson's Markets, in a press release.
According to that press release, True Food Innovations’ new kits will allow consumers to enjoy delicious, safe, and all-natural, restaurant-quality meals made right at home. True Food Innovations’ meal kits are specifically designed for retail. The company has developed first-of-its-kind patent-pending formulations, and shoppers can now purchase meal kits at their favorite club or grocery store, without needing to subscribe to home delivery services.
"We are extremely excited to relaunch the Chef'd and True Chef brands in Gelson's Markets and it is a testament to the quality of product and our ability to meet the highest standards of Gelson's and its customer base,” said Alan True, Founder & CEO of True Food Innovations.
Both meal kit lines have serious health food creds—containing no artificial flavors, colors, and preservatives. Shoppers will be treated to a selection of eight recipes from both brands, including Truffle Butter Sirloin Steak, Saffron Tomato Chicken, and Chicken Marsala.
"Our strategy is to provide retailers with a multi-brand offering with the ability to provide meal kit options based on price, demographics, and geography; Gelson's agreed with us and has built a destination with both the True Chef and Chef'd brands for its consumers," said Robert Jones, President of True Food Innovations.
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