As both a trade news writer and a consumer, I can admit that I spend a considerable amount of time exploring the yogurt options at my local grocery store. The healthy and nutritious advantage draws me in, while the creamy and delicious flavors keep me coming back for more—and I’m surely not the only shopper who feels this way. General Mills is continuing to diversify the dairy sector with innovative new offerings, and the company has recently unveiled the launch of four enticing new products.
“General Mills dairy offerings have something for everyone, whether they are looking for an indulgent snack, a nutritious option, or fun foods to add to their childrens’ lunchboxes,” Kelsey Roemhildt, Corporate Communications Sr. Manager, tells me. “These new products offer even more variety with two limited-edition products catered to family snack time, including a fun activity where families can solve the Go-GURT Mystery by guessing the flavors to win gear, gift cards, tech, and even a shot at winning a $5,000 grand prize.”
The yogurt purveyor has brought several new products to market in recent months, debuting its new limited-time Go-GURT Mystery as well as Yoplait® Skittles®, a delicious innovation that meshes the fan-favorite candy with the mouthwatering flavor of Yoplait.
In addition to this launch, the company has also revealed its new Yoplait Power, which comes in four different flavors—Strawberry with Acai and Chia, Blueberry with Blackcurrant and Chia, Cherry with Pomegranate and Chia, and Mango with Orange and Chia—and provides a unique combination of vitamins to support immune health.
“Yoplait Power is the first national brand yogurt with the unique combinations of vitamins D, A, C, E, and Zinc that may support your immune system, offering something for the nutrition-seeking consumers,” Kelsey explains.
Rounding out its recent launches, the company has also added Oui™ Layered Dessert Strawberry Cheesecake with Chocolate Crust to its growing portfolio. All four of the dairy provider’s new products are currently available nationwide at several major retailers, with the new Oui Layered Dessert flavor expected to expand its distribution footprint in the coming months.
“The new Oui Layered Dessert Strawberry Cheesecake with Chocolate Crust is its own spin on Crème Fraîche adding another indulgent dessert option to the Oui dessert line,” Kelsey continues. “With these new products, we continue to innovate our dairy offerings to provide a wide array of options for consumers.”
As the company continues to bring alluring new offerings to market, keep an eye out for Deli Market News to stay in the know.