You’ll hear it now and you’ll hear it again: delivery is a must-have in retail operations. Answering the call, The GIANT Company has partnered with Instacart to continue building out its omnichannel growth. The launch of GIANT Instant Delivery and MARTIN’S Instant Delivery now provides the retailer’s customers with convenience delivery chainwide.
“While no two families’ grocery experiences are alike, the one thing so many of our families have in common is that their lives are busier than ever. Sometimes, they just can’t make it to the grocery store—even for a quick trip—and that’s where GIANT Instant Delivery comes in,” said Matt Simon, Vice President of Brand Experience, The GIANT Company. “Together with Instacart, we’re simplifying the shopping experience. Whether it’s realizing the chocolate chips are missing the night before the school bake sale or unexpected dinner guests at the doorstep, through GIANT Instant Delivery, we are continuing to find new ways to be there for our customers when they need us the most.”
According to a press release, GIANT Instant Delivery and MARTIN’S Instant Delivery join Instacart’s Convenience Hub, a new product feature that streamlines the convenience shopping experience for customers.
Approximately 20,000 items are available via GIANT Instant Delivery with a focus on convenience items, such as prepared foods, snacks, and beverages.
“We’re excited to deepen our partnership with The GIANT Company and provide a new way for customers to access convenience delivery across Pennsylvania, Maryland, Virginia, and West Virginia. From produce to household staples, we recognize that customers may need essentials at the last minute—and we’re proud to unlock 30-minute delivery while reimagining the modern convenience store,” said David Healy, Retail Partnerships at Instacart. “It’s clear that customers are looking for both speed and quality, and they know that they can rely on GIANT to provide both. We look forward to growing our Convenience Hub offering in partnership with GIANT.”
The GIANT Company first partnered with Instacart in 2017, and as customers’ shopping habits continued to change, the grocer launched the GIANT Direct brand in 2019.
“Looking ahead, we’ll continue to invest in and strengthen both our in-store and online experience so that no matter when, where, or how our customers want to shop, we’re offering the right combination of omnichannel solutions to help them save time and get back to what matters most—being able to connect with family,” added Simon.
It’s impossible to know exactly where grocery is heading in the next few years, but Deli Market News will be diligently reporting along the way.
