Promotions are one of the most efficient ways to drive brand awareness, and this strategy is doubled when unique partnerships come into play. Godshall’s Quality Meats has capitalized on this strategy, recently announcing that Philadelphia Eagles Hall of Fame Running Back Brian Westbrook has signed on for a series of ads and promotions.
“Mr. Westbrook is a natural fit for Godshall’s any way you look at it,” said President Ron Godshall. “His local, hometown image and enormous fan base were just the beginning for us. His second career as a farm owner is a perfect complement to Godshall’s fresh and wholesome products.”
The first round of ads were shot on location at the two-time Pro Bowler’s farm, according to a press release. Video ads and radio commercials will be followed by in-store promotional items, social media campaigns, print ads, and contests to promote the real wood smoked turkey bacon brand. Westbrook has even agreed to make a guest appearance on the company’s weekly recipe program to showcase a favorite game day snack.
“This campaign is going to reach everyone in the region with media buys that will span radio, cable, print, and some very exciting outdoor placements,” Godshall explains. “This partnership articulates our position as a great tasting part of a healthier lifestyle with Brian’s ‘Make the Switch’ theme which will be front and center through the football season into 2021".
Westbrook will promote the company's Classic Recipe, Uncured, Maple, and Fully Cooked Turkey Bacons.
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