As we settle into the fall months, Good Foods is celebrating the success of its recent Dip Into Summer tour. Following this exciting, multi-city campaign, the better-for-you dip and guacamole supplier has revealed key investments in its communities, contributing over $50,000 to eight regional food banks through produce and monetary donations.
“Our mission at Good Foods is to make healthy and flavorful food available to everyone, everywhere,” said Heather Penn, Charitable Board Chairwoman, Good Foods Family Foundation. “This tour was a wonderful opportunity to bring our mission not only to those who visited us at events, but also to people in need within each community, thanks to these impactful organizations.”
The tour featured 10 events in eight different cities from coast to coast, lasting from May to July. The campaign kicked off in Chicago and concluded in Good Foods’ backyard, Pleasant Prairie, Wisconsin.
Throughout the tour, Good Foods elevated its brand amongst consumers by sharing over 66,000 samples of its plant-based dips and guacamoles, engaging with shoppers via giveaways, and uniting with nonprofit organizations to make a difference in each market, a press release stated. The company also donated surplus product samples following events whenever possible.
When awarding these grants, Good Foods selected each recipient organization based on their shared passion for fighting food insecurity. Some of the organizations that received this generous support include:
Congratulations to Good Foods on a successful summer campaign! Stay tuned to see how the brand further elevates its brand through the fall and winter seasons.