See the Difference Cooper® Sharp Makes. Get Cooper®
Veroni - 100 percent humanely raised - Authentic Italian charcuterie
Good Foods Revives  Dip Into Summer  Campaign With Tour; Briana Voss Details

Good Foods Revives "Dip Into Summer" Campaign With Tour; Briana Voss Details


PLEASANT PRAIRIE, WI
Friday, June 16th, 2023

Swimsuit, check. Sunscreen, check. Sunglasses, check. We are all ready for summer! Good Foods is ringing in the hot summer season with a bang, announcing the return of its Dip Into Summer campaign. Good Foods is kicking off a nationwide experiential tour featuring its tasty dips and guacamole, in addition to hosting weekly social sweepstakes and coast-to-coast community walks.

Briana Voss, Senior Director of Omni-Channel Marketing, Good Foods“Summer is a time for community, so we’re excited to have even more opportunities to engage with consumers online and on the road all season long,” said Briana Voss, Senior Director of Omni-Channel Marketing. “Each of these touchpoints allows us to further our mission to bring good food to everyone.”

Good Foods officially kicked off the 2023 tour on June 4 in Los Angeles, California, at Hot Girl Walk, an event uniting women to promote mental and physical wellness. According to a release, the brand collaborated with Founder and Creator Mia Lind to share its Chunky Guacamole with participants, and it will continue to bring its products to other community walks nationwide.

As part of its Dip Into Summer campaign, Good Foods will host a nationwide experiential tour featuring its tasty dips and guacamole as well as a weekly social sweepstakes and coast-to-coast community walks

Good Foods has also launched a weekly #GuacGirlSummer sweepstakes to complement these partnerships, which will take place through July 31. Consumers can respond to weekly prompts on Instagram and TikTok for a chance to win a variety of prizes, encouraging them to stock up on the brand’s offerings.

For its second year in a row, Good Foods will also hit the road in its Airstream to engage with shoppers at summertime events, farmers' markets, and retail locations. The brand will be sampling products and giving away swag and other prizes at each stop.

Curious if there are any tour dates near you? Click here to see where Good Foods will be popping up next.

Keep reading Deli Market News as we report on the latest brand-boosting strategies and more.

Good Foods