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The Greater Goods Snacking Co. Enters U.S. Snack Market; Sujatha and Anirudh Duvvuri Comment

The Greater Goods Snacking Co. Enters U.S. Snack Market; Sujatha and Anirudh Duvvuri Comment


ANN ARBOR, MI
Wednesday, August 3rd, 2022

A new snack brand is hitting the United States market, and we couldn’t be more excited. Known and produced as She Made Foods in India, the company will be making waves in the U.S. as The Greater Goods Snacking Co.

Sujatha Duvvuri, Co-Founder and Chief Product Officer, The Greater Goods Snacking Co.“Upon graduating from the University of Michigan, I was pregnant and shopping the grocery store aisles of Ann Arbor when I realized there were no clean-label, nutritious products available to feed my son,” said Sujatha Duvvuri, Co-Founder and Chief Product Officer. “I started making my own snacks and once I moved back to India, I went into business to provide products that moms can trust. Launching our products in the U.S. as Greater Goods has always been our goal because, after all, the idea for our entire brand was formed in Ann Arbor.”

The wholesome, clean-label, mission-driven snack brand will be launching with three product lines—crackers, cookies, and biscotti. According to the release, all Greater Goods products are organic, grain-free, paleo-friendly, gluten-free, plant-based, vegan, and free from several top allergens.

The Greater Goods Snacking Co. has announced that it will be officially launching three product lines in the U.S. including crackers, cookies, and biscotti

Greater Goods’ cracker varieties include Tangy Tomato & Basil, Caramelized Onion, and Sea Salt flavors. The cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip, and Chai Spice flavors. Greater Goods’ biscotti line will be available in Orange Cranberry, Dark Chocolate Sea Salt, and Double Dark Chocolate Pistachio. The crackers and cookies will retail at $4.99, varying by location, and the biscotti will retail for $5.49, depending on location.

True to the brand name, Greater Goods is committed to doing the greatest amount of good for the greatest amount of people—starting with the women in its bakery. Greater Goods is committed to ensuring that 72 percent of its workforce are women in India, a country where the female labor participation rate is only 19 percent, noted the release.

“We are thrilled to share our delicious, nourishing snacks with the U.S. market and hope that with every purchase, consumers will know they, too, are contributing to the greater good,” said Anirudh Duvvuri, Chief Operating Officer. “Investing in our workforce is the differentiator between merely selling a product and standing for something greater.”

Keep an eye out for new products hitting the shelves with Deli Market News.

The Greater Goods Snacking Co.
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